It started with a brush and desire to be unique.
From my childhood until 2016 as an adult, I had plain flat hair and didn’t think twice about it. Although I’ve always been adamant about hair care. Around that time waves were trending on (what was then) Twitter. I kept hearing the same thing over and over: “Low cut Caesar with the deep waves”. So I picked up a brush, started experimenting, and got my own waves in. I started with a 360 beehive and eventually locked in a 540 swirl after months of trial and error.
What began as a way to look better turned into something bigger. I’d always cared about hair care and personal care, even before I understood why. Waves just gave that interest a name. The deeper I got, the more it became a real hobby, then an obsession, then a mission.
Built by a waver, not a warehouse
At the time, I was working as a software developer, and I noticed something: there were wave communities, forums, and a handful of well-known wavers online, but there was no dedicated app for the culture. So I built one. It wasn’t much to it first but it was the biggest independent project that I had ever built.
EveryWaver started as an app in 2017. It grew to about 50,000 users worldwide and became one of the first tools built specifically for wavers, by a waver.
From an app to a movement
As the community grew, so did EveryWaver. We started creating wave content and sharing tips, and the audience kept building. Along the way, I got to connect with the people actually shaping wave culture — doing business with brands like Swag Rag and 2/6 King Wavey (I even made the trip to Fayetteville to meet them in person), and supporting other Black-owned businesses whenever I could.
In 2021, we brought EveryWaver into the real world at Duragfest in Charlotte, NC, setting up a booth with free durags, hand sanitizer, and swag for the community. It’s still the biggest in-person moment in EveryWaver’s history, and it reminded me why this brand exists: to serve real people, not just a feed.
Around that same time, EveryWaver expanded beyond the app into physical products — care packages, gift boxes, t-shirts, and merch built for the community that had been with us from the start. The support we got was proof this was bigger than a side project.
A pause, and a comeback
Life doesn’t move in a straight line, and EveryWaver’s story doesn’t either. Around 2022, I stepped away for a few years to deal with real life — the kind of stuff that knocks anyone off course. The brand went quiet for a while.
But EveryWaver never really left. In 2025, I came back to rebuild it, and I came back different. In the years away, I kept growing, literally. I let my hair grow out, experimented with curl sponges, and eventually grew enough for braids. In the span of a few years, I’d gone through nearly every stage of the hair journey there is, from a fresh cut to full waves to long, grown-out hair.
That experience changed what EveryWaver needed to be.
Where we’re headed
EveryWaver isn’t just a wave resource anymore. It’s a hair care and self-care brand built on a simple idea: your hair journey doesn’t stop at one style, and neither should the brand that supports it.
Everything we sell and everything we write comes from real, lived experience, not a script. We started with waves because that’s where my journey started. We’ve grown into braids, locs, and natural hair care because that’s where the journey kept going, for me and for a lot of you.
Looking ahead, we’re expanding even further, into self-care and eventually mental wellness, because taking care of yourself was never just about your hair.
EveryWaver is, at its core, a reflection of a real journey: a simple idea that turned into an app, a community, a booth at Duragfest, a hard few years, and a comeback. We’re glad you’re here for the next part of it.
Have a question, a story of your own, or just want to say what’s up? Hit us up on IG or email contact@everywaver.com, we’d genuinely love to hear from you ❤️