Old Spice, owned by Procter & Gamble, plans to open its own barber shop in Ohio, bringing celebrity hair stylists to Columbus. The brick and mortar barbershop is scheduled to open on March 1, 2021.
Celebrity barbers like Florido, Benjamin Thigpen, Matt Johnston and Pat Regan are scheduled to visit the barbershop for its residency week to shoot videos, lead information sessions and style hair, the news release said.
The shop will also include a content studio to produce hair styling videos for Old Spice’s social media channels and will also carry Old Spice grooming products such as shampoo, hair stylers, deodorant and body wash will be available at the shop.
The barbershop also plans to include a Brioso roastery and coffee bar also is part of the plan.